Active Sussex.
Getting Sussex Moving.
To launch their 5 year strategy, Active Sussex approached us with producing an effective promo that would capture their evolving ethos. The concept was to designed to be high impact with lots of energy to create a somewhat motivational piece that inspired viewers and accurately capture the mix of people taking part in various activities. We also wanted to focus on activities rarely talked about to demonstrate there is something for everyone…
Danielle’s Story.
The first in a series of stories we produced for Active Sussex to focus on three individuals and explore their experience within sports coaching. For Danielle, we wanted to create an inspiring and positive approach to her story that matched her own enthusiasm and personality…
Jess’s Story.
For Jess, her story was unique which was important to handle with care. We didn’t want to focus to heavily on Jess own struggles but instead her ‘it’s not how it’s can’ attitude that is infectious and inspiring for her team. There was also the side story to focus on exploring the relationship with her assistance dog Zalani that was essential to include. This story had a lot of emotion behind it, the edit was structured in a way to inspire viewers…
Teresa’s Story.
For Teresa, we wanted to paint a clear picture of her accomplishments with her sport and how its impacted the local community. We wanted to capture the level of experience Teresa has and how she uses it to coach others and inspire them. For the edit, we wanted to create a unique and stylish feel to it that felt different to the other stories we produced to give it its own identify…
