Animation.
Designing a story.
With many projects, animation is the only way to visualise a brands story. It gives us the ability to have complete control over every aspect of the project, from colour and pace to style and design…
NHS.
We produced a series of informative animated videos for Know Diabetes. They deliver help and support to those suffering from Diabetes across North West London. Our direction was to keep the look clean without over using graphics. We needed to ensure the viewer fully understood each video and felt relaxed while doing so…
Adur & Worthing Council.
The subject of Universal Credit was a difficult story to tell. The decision to animate the project was to help the viewer feel more at ease and keep it easy to digest. We graphics and colour scheme was designed in a way that made it feel positive and clear, this was essential in ensuring the viewer had a good understanding of the subject and what to do next…
The IPG.
We were brought in to develop a simple and easy to understand video which clearly explained the key benefits of the clients subscription services. Animation was chosen to create a relaxed tone which didn’t over complicate the message. This was one of several videos we produced as part of their on-going support campaign…
Estgro.
An easy to understand and clean animated promo was the general brief from the client. They wanted something that clearly explained the dilemma of estate planning and the simplicity of using the Estgrow service. Animation was the most effective aesthetic choice with this promo and can be used for years to come…
SJM Electrical.
With this client, the decision to animate a promo video was made because a lot of their on location work was difficult to capture. By animating their story, we could tell it in a fun and upbeat way that captured their key message and fit within their brand. The colours and character style helped convey an element of trust to the viewer. This style is also useful as it’s ‘timeless’ and can be used until the client decides to update it…
National Apprenticeship Week.
This was an important project to us, as we regularly take on apprentices ourselves. The goal was to help businesses understand the benefits of taking on apprentices and how they can add value. We kept the style of the project clean and colourful to grab the viewers attention. The voiceover style was made to be ‘less corporate’ so that the viewer felt they were being spoken to by a real person…
Christmas Letters to Santa.
This project was a delight to animate as there was so much to work with. The brand already had a solid look, we simply explored and developed it further. We wrote the script in a way to give us plenty of action cues to create a more engaging project. The story had to be very easy to understand to entice the viewer to click through to the product…
Tiger Marketing.
This upbeat and fast pace promo was specifically animated against the voiceover. The script had a clear story with many cues to work with, which helped create a clear and unique message. The colours and graphics matched the clients brand and voice…
