Electronic Temperature Instruments.
Company Profile.
The client were keen to showcase the design and build process of their products from start to finish. So we focussed on every department to tell each of their stories and how they operate. We then had to develop a concept that captured the overall quality of the brand in a way that elevated the product journey. We tried to create an element of elegance and sophistication to properly match the level of focus ETI put into their products…
Research & Development.
Starting at the beginning of the ETI journey, R&D was key to capturing how the products are developed and tested. This department provided many different filming opportunities to capture…
Production.
Production was the most involve department to focus on as it covered such a wide range of processes. We filmed two separate talks to camera with the production manager’s to cover both parts of production. The scale of production also offered many different areas for filming to explore shot ideas…
Calibration.
This was the final department to capture which centred around their innovative laboratory and talented staff. We needed to ensure that the story of Calibration was clear and precise enough for the viewer to understand. The unique space gave us plenty of ideas for setting up and blocking shots to capture the department properly…
“With limited experience of producing a video for our consumer audience, United Magic Studios put us at ease while taking us through each stage of the process and ensuring to capture exactly what we wanted.”
— Luisa Coates, Marketing Manager, Electronic Temperature Instruments Ltd